Turn any link into a free QR code: your website, a product, a form or a video, as PNG, SVG or PDF.
The link QR code is the most popular type: it opens any web address as soon as it is scanned. Use it for your website, an online store, a form, a video, a Google Maps review or anything else with a URL.
These codes are static: the address is stored inside the code itself, so they never expire and keep working for years. You can download them for free in high quality for print or screen.
The shorter the address, the simpler and easier to scan the code. Avoid links with lots of parameters if you do not need them.
Make sure the page looks good on mobile, because almost everyone will open it on their phone. If you are printing large, use SVG or PDF so the code stays sharp.
The link QR code is the one people print most: on flyers, posters, packaging, shop windows and ads. The right size depends on where it goes. On a handheld flyer, 1.2 in (3 cm) is enough; on a wall poster, allow 4 in (10 cm) for every 3 ft (1 m) of distance. The length of the address matters too: a short link produces a code with few modules that scans well even when small, while a long one full of parameters should be printed at 1.6 in (4 cm) or more.
For color, use the darkest shade of your brand for the dots and keep the background white or very light. If the code sits on a photo or a colored background, place it inside a white box with a margin. Always add a line that says what's behind it, such as "Scan to see the offer" or "Book your table here": people scan more when they know what they'll get.
Each type of code has its own generator with exactly the fields it needs. Pick the one that fits what you want to share:
No. The link is stored inside the code and works as long as the destination page exists.
Not with a static QR code: if the address changes, you will need a new code. That is why it is best to use an address that will not change.
SVG or PDF, because they are vector formats and stay sharp at any size. PNG is perfect for web, email and social media.
No. A static QR code can be scanned as many times as you like, at no cost.
Yes. You can use websites, online stores, Google Forms, Google review links, booking pages or any address that starts with http:// or https://.
Yes. Place it on the flattest area possible, at least 1.6 to 2 in (4 to 5 cm) wide, with high-contrast colors. On fabric, avoid areas that stretch or wrinkle, and on mugs, the most curved side. Always test a sample before producing the full batch.
The code will still scan, but it will lead to an error page. To avoid this, use a stable address you control, such as your home page or a page of your own (for example, yourbusiness.com/offer) whose content you can update or redirect when the campaign changes.